Your Ads Aren’t Broken — Your User Flow Is: Fixing the Hidden Leaks in Your Funnel
Have you ever sat down with your team and said something like: “We’ve doubled our ad spend… but sales haven’t budged. What’s going on?” If so, you’re not alone — this is one of the most common frustrations in digital marketing. On paper, everything looks good: impressions are up, Click-Through Rates (CTR) are solid, and traffic is flowing in from Facebook and Google. Yet, when it comes to conversions, the needle barely moves. Most people instinctively blame the ad platforms — Facebook targeting, Google CPCs, bot traffic — you name it. But here’s a critical insight: 👉 Traffic quality is important, but it’s only half the equation. The other half is what happens after users click. In simple terms: your ads may be working — but your user flow might be leaking. What Is the Click-to-Clarity Gap? Think about your last online purchase. You clicked an ad because it promised something clear and relevant. What if, after clicking, you landed on a confusing page that didn’t deliver on that...